Blake Mycoskie may not be a household name these days, but his shoes are becoming one. TOMS shoes, a recent socialy contentious for profit start-up, has found massive success. The story is even more impressive when you consider that Blake had zero experience in the shoe or fashion industry prior to starting TOMS just a few years ago. Now TOMS has advanced its one-to-one business model around the modern world, selling shoes to consumers with a promise to give a pair away to a child in need. A one-to-one proposition that many of use are not just buying into, but getting behind as well.
In his recent book, “Start Something That Matters” , Blake presents the case for why he started TOMS, how it came about, and why we should also consider investing in work that has a purpose. I personally found the book to be a good read. It’s a quick read for sure. Though it’s an inspirational book, you can tell Blake knows what he’s doing. He outlines his past entrepreneurial success at different points in the text and you begin to realize that this company is not just a fluke. There are real business concepts that can be learned in the case of TOMS and it’s social mission as a for profit company. Consider a recent Stanford research project that found 97% of graduating students would prefer to trade some financial benefits to work for company with a strong social cause. Additionally, business consulting heavy hitter Deloitte found that 72% of currently employed Americans would choose a company with strong charitable ties when choosing between two jobs. Social cause isn’t just “feel good stuff”. It’s a matter of employee engagement, organizational performance, customer engagement, and culture. Giving is strategic, and this book makes a case to that end.
Overall I’d give the book a solid rating, and I’d like you to have a chance to read it as well. I’ll be giving away one copy of the book to a member of the Thrive Development Network! Current and new subscribers of the Thrive Blog are eligible, as well as anyone who has left a comment on the blog. I’ll choose someone in the next 5 days. If you haven’t already clicked that button in the bottom left corner that says “sign me up”, than make sure you do it right now. Also, leave a comment or two on the Thrive blog and join the conversation.