Creative Leadership

Good leadership and management practices apply across all types of work, both creative and traditional, because the common denominator is people. People in every oeuvre have skills, motivations, aspirations, personalities; each person brings their own mix to the table. Work, by nature, is accomplished through groups of people working towards a common goal and leading and managing are fundamental to the effectiveness of reaching that goal.

– Anne Benedict, Dir. of Leadership Development at Interpublic Group

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