The person with the most certainty in a given situation will influence the other. – Tony Robbins
If Leadership is defined as influence, than this quote from Tony says a lot. Sometimes the most effective leadership tool we have is certainty. Keep in mind, there is a significant difference between certainty and bravado (or ego). Being an egotistical jerk won’t get you much leadership. It might get you power, but little leadership.
Certainty is based in knowledge and understanding. A pattern of certainty that pans out breeds trust, and this is where we as leaders can develop our influence. People want to trust you and follow your lead if you are certain. Is there a chance you could be wrong? Sure there is, but you can’t let that phase you.
Here are some keys to certainty:
1. Make sure you have the correct and current information
2. Surround yourself with experts and listen to their advice
3. There is a difference between a decision and a choice. Choices leave the other options open. Decisions create clarity and direction. When possible, make decisions instead of choices.
4. Only make decisions you are empowered to make. Even if the situation desperately needs clarity, you will really hurt your leadership if your decisions are undercut.
Study, prepare, listen, and then make the decision with confidence and certainty. This will allow you to increase your influence, or leadership, with others.