Why Nonprofits Need Online Giving

The great news in January is that nonprofit organizations should have ended the year with solid numbers. Giving was up towards the end of the year, especially in the third quarter. A piece of data I found interesting is from Blackbaud, a company that works with and rates charity giving. While giving was up nearly 5% in August through October of 2010 over 2009, online giving was up over 16% during the same time period! Not to beat a dead horse, but you need to be on board with online giving. The growth is incredibly strong in this area. Blackbaud reports online giving growth as high as 23.9% for small nonprofit organizations.

Blackbaud Index for Online Giving

Blackbaud Index for Charitable Giving

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