Organizations here in the US are starting to take note that the way to harness great customer experience and increase your brand power is to become much more socially aware. Organizations like Tom’s Shoes have drastically pushed the market in this direction and more young entrepreneurs are showing us the massive potential that this for profit business model has to make money and change the world around us. The model is much more sustainable than a Not For Profit type of model, and benefits all parties involved by providing a stronger and more continuous income stream and giving customers an opportunity to support causes they are passionate about while purchasing the items they enjoy. Larger organizations like Starbucks have shown their ability to integrate these concepts of social business very successfully. It is surely something that we can’t ignore. Consider Trend Watching’s recent customer trend data (trendwatching.com). For 2011, they predict that socially conscious business will be one of the largest growing customer trends in 2011. Check out Sababu Clothing (sababuclothing.com) for another great example of a young entrepreneur who has developed a great social business concept and contact Thrive Development Group if you want help getting your organization inline with the greatest customer trends for 2011.
The New Way To Do Business